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fig1_tindall_jprs

A diagram of overlapping circles that visualize the way the Author-as-a-Small Business Organization has to deal with these areas: Fiscal, Logistical, and Administrative Tasks; Relationship (Fan communities, Author communities, Other Stakeholders that enable the author-as-small-business-org to survive); Product (Writing and Editing of the Manuscript, Cover Design, Price); Reputation (Opinions of Stakeholders); and Brand (Promotions, Visual Identity).